In a panel presentation to SES New York, Stephan Spencer encourages companies to offer complimentary RSS feeds. “Give them away” he says, and make it easy for your readers to subscribe. Store promotions, clearance specials, upcoming events, and new arrivals all offer great content for your readers.
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A LEM USA site, Lemcellguard.com promotes LEM’s battery monitoring technology in a search engine friendly and easily navigated site. Information rich, this site was built to serve LEM’s customers with extensive insight into LEM battery monitoring sensors. Content that would then transalte into search engine visibility because search engine optimal linking and code.
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Visit The Site: LEMcellguard.com
Filed under: B2B Portfolio SEO
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With Microsoft throwing its hat into the ring alongside Google and Yahoo!, consumers as well as search marketers have more choices. This side-by-side comparison of the top three search engines looks at essential stats, tolerance levels for “worst practices” and more…
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Circulation and the Internet: Co-hosted by American Business Media and National Trade Circulation Foundation, Inc. — New York City
- The benefit of the internet to your circulation/audience development efforts, and how important it is to your company
- How to use email to renew or acquire new subscribers
- E-mail tests - what’s working, what’s not working
- Search engine marketing - what are you using and how is it working
- Banner ads - are they working, what have you changed, where do you have them
- How has can spam effected your subscription efforts? How has it effected your list rental activities? How has it effected your use of outside lists for subscription promotion?
- Web agents - are they still working?
- Blogs - are they a source of names? How can we get subscription information onto a blog?
- Email files - do you have separate files for circulation, web casts, eNL, or a combined database for all? Advantages and disadvantages for each.
Gloria Adams, Pennwell - Moderator
Laura Wilson, NEJM - Panelist
Sean Fulton, GCN Publishing - Panelist
Brian Klais, Netconcepts - Panelist
Filed under: Business Blogging Email Marketing Seminars Web Development
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Brian Klais, VP of Natural Search, Interviewed on Wisconsin Channel 27 News about Google and SEO
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The Marketing Association, formerly the New Zealand DMA, is an industry body serving New Zealand marketers with professional development, networking, advocacy, government lobbying, and more.
Being on the leading edge of marketing in New Zealand, the organisation needed a website that conveyed that they understood the evolving model of the Web from passive publishing to participatory conversations. So the site was redesigned to have a very bloggy feel to it. Functionality includes a banner ad management system, content management system, and a members-only area.
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Visit The Site: Marketing Association NZ
Filed under: Associations Portfolio SEO Web Development
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A lot is at stake here for Web marketers. Whether you are knowledgeable about search engine marketing or just an observer at this point, you need to follow this development. Your search rankings - free and paid - in all the major search engines are important marketing assets.
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Microsoft’s new MSN Search is poised to take some of Google’s market share. That’s good news for marketers, if you know how to optimize for MSN Search. Happily, it doesn’t appear to be difficult. The tried-and-true optimization tactics appear to work quite well.
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Our work with DineWise, a one-stop shop for all your online gourmet frozen food needs, focused on building them a successful E-Commerce platform. DineWise offers chef-prepared meals in convenient, individual packaging that are ready in minutes. This required high-level database integration to handle the complexity of the DineWise product line, while offering user-friendly, customized meal planning to online purchasers. The development and launch of www.dinewise.com has allowed DineWise to become one of the nation’s premier online providers of complete meal solutions, specializing in customized meals and meal planning for diabetic and healthy lifestyles.
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Visit the Site: DineWise
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